Health Phi/ Health care app
Day one design leader for a consumer-facing healthcare product. Responsible for leading design direction, testing, and implementation from the initial concept through the investor pitch phase.
ROLEs
product design lead
ux strategy
|The Challenge
Healthcare seekers face a non-integrated system of data networks that presents a high level of difficulty when looking to aggregate their health data.
System under pressure The health care system, under financial pressures, nurses leaving the profession and a physician shortfall expected to exceed 100,000 by 2030, is leaving patients with a greater responsibility to manage their own health needs.
Too much and never enoughThe volume of data is growing almost exponentially and patients and doctors can’t aggregate, synthesize and interpret all this data.
a lonely fightNo advocate to fully curate and present complex data in a digestible format, flagging problems before they become serious medical issues.
|THE RESPONSE
aggregateMedical and non-medical data were pulled together under one roof to build an actionable, intelligent member-owned record to help users see all their data at a glance.
|Key persona
A key persona emerged from user and stakeholder interviews, allowing the team to codify key pain points, desired features and work goals.
|THE RESULT
By interviewing HCPs, hospital administrators and healthcare seekers the team identified some of the top tasks to be addressed
Healthcare encounters past and present
Refilling prescriptions
Tracking lab results
Tracking prescription effects on lab results
Getting ready for a doctor’s visit
Sending data to a third party (HCP, insurance, other trusted healthcare partners)
